The world of the real estate industry is always changing. Do you know how many people search online before making a purchase? Most people do not but that number is 93%. With that knowledge think about this.
What marketing services are you using to keep your apartment website or group of websites ranked higher than your competitors? Here are a few reasons why you should invest in apartment SEO.
Multifamily SEO Can Make Your Property More Visible Online
When you are outranking your competition on Google you are seen as a more trustworthy resource. When someone is looking for a product or service. Think about this when you are looking for an apartment complex near you if you are like most people you will click on the first result.
More people will click on a website that is ranked on the first page of the Google search results. The holy grail of SEOs is to rank your website onto the first page and the first rank of Google. Multifamily search engine optimization is an excellent way to ensure that you are always seen as the best apartment complex in your local area.
Multifamily SEO Helps With Keeping your Apartment Complex Filled up
A common problem that all real estate companies who hold multifamily apartments as an investment is: keeping their multifamily properties filled to optimal capacity. When you cannot keep your multifamily units filled to their optimal capacity you will lose money and produce a negative net operating income until you reverse course.
In an ever-growing real estate world that is filled with fierce competition. SEO for apartments can help you mitigate the competition issue in a cost-effective way. By allowing your multifamily properties to be seen by more qualified users looking to rent in their local area. Additionally, choosing to invest in SEO for multifamily properties has on-going benefits your real estate company will receive from this long-term digital marketing strategy.
How Does Apartment SEO Take to Work?
A typical timeframe for apartment SEO to begin working is about 90 to 180 days. However, it can take longer given the area and level of competition in a marketplace. This is why we recommend a strategy that should last for 1 year or more.
We live in a world of fast-paced results and instantaneous gratification. This timeline for multifamily SEO marketing may seem like a long time to wait. But the strategy is better to implement because it produces the high quality website traffic that will continue pay off long term.
SEO for multifamily is a much better option because once you stop an SEO campaign your traffic should improve over time.
Can’t Wait That Long?
If you do not have a 90 to 180 days for multi-family apartment SEO to begin working we can use our Multifamily PPC services to send quality website traffic in a relatively short time of say 1 to 2 months. Our digital marketing team uses a machine learning process that identifies the best target market for a paid search campaign. Leading to a higher ROI from digital ads over time. Learn about the benefits of multifamily pay per click
Multifamily Website SEO is no Longer Easy
A great apartment complex could be located in a rural area but it still needs to be found by people who are looking for a place to live. A keyword phrase that you could look to target are things like “affordable apartment complex in Orlando, Florida” or “three-month apartment rental in Houston, Texas” What was just described to you was an onsite SEO strategy.
The whole key to multifamily SEO is to capture the “near me search”. But, in order to do that It is not as easy as it used to be.
At one point in time, it was really that simple to rank a website whereby all you had to do was place your target keywords on the page. But in the ever-changing online marketing landscape, it now takes more time-consuming tasks such as; backlinking, bookmarking, optimizing meta descriptions and even alt-text changes in addition to other forms of off-site optimization in order to make quality multifamily SEO work properly.
An apartment SEO company needs to be focused on local search results so they can drive quality traffic to a property website. Multifamily marketers should also think about various different amenities of the surrounding local businesses to provide a personalized experience to potential tenants. A tenant needs to see themselves living in the property.
Is SEO Multifamily Marketing Worth the Investment?
At this point you are either still questioning if SEO worth the investment to keep your apartment complex at full capacity or you are ready to get started. Truthfully, that answer will ultimately come down to your goals and needs. But, we would say that it is worth the investment because of the long term benefits it provides.
Invest In The Best SEO Service for Multifamily Real Estate
You need a top multifamily SEO company like Excelligent Digital Marketing to help you achieve your goals. We know exactly what needs to be done when it comes to SEO for apartment complex websites. If you wish to get in touch with a local SEO services specialist please call us at 407-923-0109