Law firms need to develop an online presence not only to build awareness but to simply stay relevant in 2021 and beyond. Online marketing for law firms has never been more important, and as older generations of lawyers retire, the way that law firms generate leads is changing. Digital marketing is becoming more prevalent, and you need to jump aboard or get run over.
5 Reasons Why Online Marketing for Law Firms Is Important in 2021
1. Create Awareness
Creating awareness of your law firm is one of the most important reasons you should be using online marketing. Accessibility is what potential clients are looking for, and being popular on social media shows that you make yourself available to your clients.
2. Establish Credibility
Digital marketing provides you with a unique opportunity to display your expertise in a way we’ve never been able to before. In years past, lawyers charged for every little conversation they had. Today, lawyers publish articles on blogs and guest posts, offering their expertise for free in exchange for nothing more than attention.
Doing this shows that you offer value to your clients, and you’re establishing credibility by displaying your expertise before demanding anything in return. The higher your credibility, the more frequently search engines will direct searchers to your site.
3. Generate Social Proof
One of the most important things to remember about generating leads online is that no one trusts you until you establish trust. Internet traffic doesn’t care what law school you went to or what your GPA was. All they care about is what you’ll do for them and how you’ve done it for others before them.
Online marketing provides you with an opportunity to show prospective clients what you’ve done in the past. Get reviews from previous clients on your website because you need to show people what you can do and how they’ll benefit from doing business with you. Best of all, it doesn’t cost anything: but it’s not a step that you can skip. Establish this trust and people will be more inclined to do business with you.
4. Go Where the Clients Are
Your clients are on social media. 90.4% of millennials and 77.5% of Gen-Xers use social media on a regular basis, and these are your future clients. You need to go where they are and show them how others are benefiting from your services. Online marketing makes this so easy, but you have to get out there and start a conversation.
5. Engage With the Community
Speaking of starting a conversation, online marketing gives you the uncanny ability to engage with people who need your services. It’s never been so easy to generate leads because you can literally comment on a post about someone needing a divorce attorney, offer them some free information, and drop your phone number there in case they desire your services. It doesn’t get much easier than that.
The problem most law firms have is time and resources. If you’re unsure about how to get started or don’t have the time to bother with online marketing, give our law firm marketing agency a call. We’ve helped plenty of law firms generate attention online, and we can help you too.